The vast majority of U. Use this tool to compare the groups on some key topics and their demographics. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. Newsletters Donate My Account. Research Topics. Twitter and Facebook news users are roughly comparable for the remaining seven topics covered: people and events in your community, local weather and traffic, entertainment, crime, local government, science and technology, and health and medicine. On Facebook, women are more likely to regularly see posts about health, entertainment and people and events in their community, while posts about weather, entertainment, crime, and health are more commonly seen by women on Twitter — a finding that is in line with our past research.
Since Instagram is owned by Facebook, they offer similar ad tools. Additionally, Facebook ads come with some impressive targeting tools , so you're able to narrow down salary, purchase behavior, hobbies, Facebook communities, and more. Facebook advertising's interface is relatively easy and intuitive for the user.
Facebook ads can be relatively cheap, as well — in fact, Facebook points out that, "Some people spend more on coffee each day than they do on their ad campaigns". Twitter also offers targeting capabilities , including purchase behavior, language, interest, and followers.
However, Twitter advertising is typically more expensive than Facebook. Ultimately, it's likely best to try Twitter, Facebook, and Instagram for a while if you're unsure which one works better for your brand. Over time, you'll gain valuable insights into how well your posts perform on these sites, enabling you to dedicate more time to one over the other. Since they're free to use, there's no harm in initially trying all three.
Editor's note: This post was originally published in February and has been updated for comprehensiveness. Originally published Jul 26, PM, updated July 26 Logo - Full Color. Contact Sales. Overview of all products.
Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software. Operations Hub Operations software. At least, for the meanwhile. Facebook is easily the most active social media network, particularly when you consider it owns WhatsApp and Instagram.
This unique channel appeals to a range of generations, who seem to be drawn to the idea of connecting with their family, keeping tabs on friends and making sure that they have access to their favorite brands too. On Facebook, one of the fastest growing markets is seniors. Despite a drop in online youth, of course, stats still show that Facebook is leading the pack for overall audience penetration.
This fast-paced channel appeals more to younger customers. Despite its relatively small monthly user base, Twitter has another advantage for audience access. Journalists, politicians and celebrities all frequently use it too.
This means that Twitter is often the place to find trending news. Engagement is the key to success on social media. According to one study from Forrester, for every one million Twitter followers, brands can expect about interactions.
Other studies suggest that Facebook users leave roughly 5 billion comments on brand pages every month. Perhaps one of the most obvious advantages Facebook has over Twitter is that companies have more time to make an impact on their audience.
Tweets can get wiped off a stream within a matter of minutes, meaning that brands have to constantly post just to get in front of the right people at the right time. In the graph above, showcasing how often Facebook users access their social apps during the day, you see that the average customer logs on at least eight times during a hour period, compared to only five times for Twitter.
The fast-paced nature of this social platform helps companies to communicate with customers who are easily-distracted and overwhelmed by short attention spans. In other words, it gives you a chance to hone your message into conversion-ready bite-sized chunks. Only members of a Community can like or reply to tweets sent by other members. Twitter invited a handful of users to create the first Communities and will let anyone apply to create their own on its website.
That makes Communities harder to join than subreddits or public groups on Facebook. Twitter is also approving moderators to start. Communities is a somewhat obvious move for Twitter, given that its users have long formed niche groups around specific interests, like media and crypto.
Twitter is now formalizing that dynamic into a product that it plans to eventually put front and center on the main navigation bar of its mobile app. Those who have access to Communities on iOS can access them through the tab on the navigation bar, while users on the web will see a Communities tab on the sidebar. To help fix the problem, the company has in the past couple of years prioritized recommending topics, such as professional sports teams, to follow.
Communities is the latest in a string of big product bets from Twitter over the last year, including its audio chat feature Spaces, paywalled tweets, and push into newsletter hosting.
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